The London Calling website has taken us to the other side of the world and back again and we are proud to announce it has launched!
Created to support and promote the BBC’s special themed ‘London Calling’ season of programming in the lead up to it being the 'City of 2012', the map-based website is a bit of a love letter to the Brit capital.
The concept behind the site was to offer a unique window on all things London, with a dynamic map that will evolve throughout the 6-week campaign.
Showcasing the city that will soon be on the world centre-stage, the site features a fully zoomable and scrollable map where the various faces, personalities and stories of London are revealed by exploring the map at different levels.
By encouraging a spirit of discovery and exploration, the London Calling map takes users on a journey through different districts, with ‘Hotspots’ revealing random facts and surprise quizzes which allow users to gain entry codes to enter the main prize draw.
With prizes from travel vouchers to iPad 3s and home theatre systems, there is plenty of motivation to get exploring - as well as finding out new and interesting tidbits about London town along the way.
As users move across the map and up and down through the different levels, visitors create their own path through the city and can find themselves anywhere from a famous landmark to a dingy pub.
The site has been deployed on desktop and mobile across nine regions and three languages, accompanied by an impressive international television, print and social media campaign.
It’s been a massive project involving collaboration with teams across the world to produce a campaign which will be on the global stage as the world counts down to London 2012.