Bel and Rob Bare of R&B in Burleigh Heads have been designing our packaging for the past 2 years. In that time, with their expertise and creative flare…
– Fiona Johnson, Australasian Brand Manager, Suncoast Gold Macadamias Ltd.
Lifestyle:
Made up of components such as dining and restaurants, beauty and health products and tourism, the lifestyle industry is essentially linked to exactly that – our lifestyle. One of the most powerful and consumer driven industries, the lifestyle sector follows trends in belief and action and often frequently changes direction, dependent on the latest innovations in marketing and technology.
At R&B, we understand the power of brands and the brand experience. For consumers, brand experience and the emotional connection that builds loyalty is an integral factor in success. Many lifestyle industry players have embraced the concept as a competitive advantage.
