Commission:
- Brand Development
- Brand Manual
- Brand Refresh
- Identity System
- Print Design
- Signage
- Advertising
Glenzeil:
An established company with over 15 years in the building industry, Glenzeil is a brand well recognised in South East Queensland. Glenzeil selected R&B to refresh their brand. The brief was to maintain the Glenzeil company identity and history, while enhancing their image for future growth.
By enhancing and expanding on essential visual elements of the brand style, recognition of the Glenzeil brand was maintained. From this point, the logo was given a contemporary styling and colour changes. With the revitalised brand established, the new style was carried through to the Glenzeil corporate identity and print collateral. The new brand was thoroughly documented in a style guide that could be used as a detailed reference for suppliers and management.
The Glenzeil team welcomed the refreshed identity, adopting it throughout the business. The new brand also inspired the company to reinvigorate their presence in the area through additional marketing.
