Commission:
Oxley Nursing Service:
Oxley Nursing came to R&B in 2006 seeking to increase their competitive advantage in their market of nursing recruitment. With an aim to further recruit nurses both in Australia and overseas, they viewed their website as a major marketing tool to achieve this goal.
R&B was with Oxley every step of the way, from planning and site structure through to search engine optimisation and internet marketing to achieve the desired results.
And results R&B achieved! Within six months of Oxley’s site launch in 2007 until October 2008, they ranked number one for the search term ‘nursing jobs’ in Google Australia. The conversion rate soared to 13 percent (the average is 2-3 percent) and recruitment applications increased tenfold as a result of the new website – a stellar example of the effectiveness of search engine optimisation and search engine marketing in achieving your business objectives.
