Commission:
- Search Engine Marketing
- Conversion Optimisation
Remoov:
The brief was to apply tailored search engine optimisation and conversion optimisation principles to their existing website. Detailed keyword research was undertaken and planning for the addition of content to the site which would foster trust and comfort in the user.
Several conversion optimisation tactics were recommended, such as the placement of carefully worded calls to action, revision of copy pages throughout the site which took into account the keyword research.
The keyword research was used to create tailored and unique title tags, metadata and keywords, all of which tied specifically to the semantic themes identified.
Remoov’s ‘slippery slope’ towards conversions, and this strategy was subtly integrated throughout the web copy and process. The organic campaign is being complemented by an extensive PPC campaign, which is being constantly monitored and refined as more and more results come to hand.
