Commission:
- Brand Refresh
- Identity System
- Print Collateral
- Print Design
- Brand Manual
THG:
THG approached R&B to refresh their brand, website and create a platform to showcase their products.
R&B produced a style manual encompassing their entire range of corporate communication and assisted THG’s in-house design team in creating a streamlined process of presenting their work.
R&B assessed their existing site structure and design, and began new information architecture with the aim of increasing search traffic and enquiry conversions from their website. Other tactics used to achieve this included keyword research and Google Map integration adding search weight to location based requests.
The finished THG website was a fully content manageable site with integrated email marketing system, developed in line with THG’s business goals and refreshed brand.
