Commission:
- Brand Refresh
- Environment Design
- Packaging
Client projects:
Steve Costi Seafoods: Steve Costi Seafood:
Steve Costi Seafood approached R&B in 2004 with a need for a brand refresh across its 22 retail outlets, which was in line with their new marketing strategy.
From the brief, R&B developed new templates for press advertising and an extensive style and marketing manual to cover all facets of instore brand, from uniforms to point of sale, recipe cards, posters, signage and product information.
As many of the Steve Costi retail outlets were franchises, clear, concise communication was paramount – a feat which R&B undoubtedly achieved.
