Commission:
- Photographic Art Direction
- Print Design
- Packaging
Suncoast Gold Macadamias:
Suncoast Gold grow and process macadamia nuts and produce macadamia nut products which are distributed worldwide. Since approaching R&B in 2005, Suncoast Gold have been driven to considerably enhance and expand their product range. This included securing shelf space in a national department store and successful entry into the aggressive US bulk retail environment.
To date, R&B has developed a variety of package designs for Suncoast Gold aimed at specific markets, cultures and price points. By taking the time to understand the brief and research the specified overseas opportunity, R&B assisted Suncoast Gold enter export markets they had been unable to access in the past.
R&B’s work for Suncoast Gold has increased their product sales by almost 50%, a direct reflection of the value of good design in the retail environment.
