Commission:
- Advertising
- Brand Development
- Brand Manual
- Brand Refresh
- Display
- Event Management
- Photography
- Print Design
- Signage
- Television Commercial
Client projects:
Currumbin RSL:
R&B has been working with the Currumbin RSL for several years. In that time, R&B has been responsible for rebranding the RSL and developing a revitalised club image through all its media channels including print, advertising, radio, signage and television. R&B’s main objective was to enhance the image of Currumbin RSL, presenting a modern and attractive club to entice younger patrons whilst maintaining the club’s relationship with its older and existing members. This has been very successful.
The unique branding of the Currumbin RSL was brought to life through photography and a television commercial art directed by R&B. R&B’s involvement in and control over this aspect of the brand resulted in a strong visual style which appealed to and communicated the atmosphere of the club to a wider demographic.
In 2006, ‘the best little club in the world’ underwent major renovations and R&B collaborated with club management to align the new image with its brand, both visually and emotionally. Subsequently, a consistent and engaging visual style has been developed which distinguishes Currumbin RSL from other competing clubs and communicates its sophistication as an RSL.
The Currumbin RSL has won several awards within the hospitality industry and wider community for its high level of quality and service.
