Commission:
- Conversion Optimisation
- Interaction Design
- Search Engine Marketing
- Brand Refresh
Client projects:
Jawoyn Association: Nitmiluk Tours:
Nitmiluk Tours, an 100% Indigenous owned tourism company located in Katherine, NT, required their existing static website to be converted to an online booking system, using Web Services integration with their in-house booking program.
To capture the essence of the brief, Rob and Bel travelled onsite to Nitmiluk National Park in Katherine to learn about the business and meet the people. “We immersed ourselves in the area to capture it online,” explained Rob.
R&B then designed and developed the new Nitmiluk Tours website, which includes features such as video streaming, multi lingual translations in four languages and complete e-commerce functionality. Keyword research was utilised, as was search engine and conversion optimisation throughout the site.
The revamped site resulted in an increased cash flow for Nitmiluk Tours, as the company was now receiving funds in advance for bookings made via the website. The site is also earning conversion rates of approximately 4 percent, which only looks set to continue to grow.
