Commission:
- Advertising
- Brand Development
- Brand Manual
- Brand Refresh
- Conversion Optimisation
- Identity System
- Naming
- Print Design
Currumbin RSL: Currumbin RSL College:
The Currumbin RSL College was established in 1998 with the aim of providing quality, industry-focused training to the hospitality sector.
R&B oversaw their re-branding to the CRC which included a new tagline – ‘Expand Your Horizons’.
R&B’s design and development of the CRC website had to cater for providing in depth information about the CRC’s course offering, course start and end dates, testimonials from past students and a detailed application form for prospective students to apply online.
As each course is made up of multiple course modules, the CMS system was carefully planned to make the updating of the website by CRC administration as straightforward as possible. A simple ‘tagging’ system was devised, which allows an administrator to select from a list the modules they would like, in what order. Furthermore, all of the ‘Important Dates’ and event information feed through the Calendar, which shows all the goings at at the CRC at a glance.
The website has proven extremely successful for the CRC, who have seen a significant jump in the number of applicants for their courses.
