A unique window for diverse international audiences into all things London in the lead
up to the 2012 Olympics.
With the spotlight on London in the lead up to the 2012 Olympics, the London Calling website delivers a unique perspective on the British capital to coincide with special programming from the BBC. Using principles of gamification, we aimed to show insights into London using a stylised map powered by the Google Maps API to allow users to explore and find out more about the diverse city during a 6-week campaign.
Encouraging a spirit of discovery and exploration, the London Calling map takes users on a journey through different districts, with ‘Hotspots’ revealing random facts and surprise quizzes allowing users to gain entry codes to enter the main prize draw.
Site of the Day Award 15th July 2012 FWA (Favourite Website Awards)
Site of the Day 19th July 2012 Awwwards (International Web
Design Awards)
Map of the Week: London Calling Google Developers Blog
Viewing London Calling on iPhone or Android introduced the new element essential to the process of discovery - touch.
Pinching, pulling and tapping on the map allowed the Google Map API to really come into its own, giving users a real sense of exploration. Users could also seamlessly jump between their social media networks and the map to take a quiz or enter the main competition.
Based off the 12 weeks of which the website was running, the following are the measurable outcomes we achieved:
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