Key elements of the Bleach* brand are the heavy yet strong typefaces, Bebas and AW Conqueror Carved. We further enhanced the typographically-led brand style, originally developed by Claudio Kirac, to add a secondary colour palette which was linked to the event categories.
Each category was assigned a colour, which set the background tint for the event posters and formed a useful device for audience recognition. The posters were the foundation for the website and social media creative and also printed for local distribution around the Gold Coast and beyond.
The Official VIP Festival Opening invite was inspired by the original brand roots, drawing on a warm colour palette and surf culture of the 50s and 60s. The invite is a lovely contrast to the cool tones of the online material and printed posters. The colour, as well as the simple joy of finding in the mailbox, provides an extra special feel and anticipation for lucky recipients.