Byron Bay Captured
Inspired by the many different elements which make Byron Bay popular, such as the endless summer, pristine scenery and unique culture, Byron Bay Captured was created to embody the essence of the region in a brand.
We created a vibrant and meaningful array
of icons which represent the Byron Bay
lifestyle, with a subtle water drop defined
in the negative space. The result is an eye catching style that is easily applied to product, merchandise and point of sale.



