Capturing the essence of Byron Bay as a point
of difference for bottled water.
Byron Bay Captured
Inspired by the many different elements which make Byron Bay popular, such as the endless summer, pristine scenery and unique culture, Byron Bay Captured was created to embody the essence of the region in a brand.
We created a vibrant and meaningful array
of icons which represent the Byron Bay
lifestyle, with a subtle water drop defined
in the negative space. The result is an eye catching style that is easily applied to product, merchandise and point of sale.
Byron Bay Captured bottles the essence of the world-famous region
through a unique brand and packaging design.
What we did...
The icon illustrations were produced
in house with the style kept simple
and free to ensure the brand reflected
the place it was inspired by and the company’s mission of creating a
new brand of bottled water which
is refreshingly different.
Key selling points:
100% Aussie made and owned
100% biodegradable and recyclable
Crushable bottle which uses 20%
less plastic then a regular bottle