Creating an engaging concept to build a campaign
aimed at bringing together local community.
The Raw Talent Quest, a initiative of the Currumbin RSL, aimed to bring together the local community by inviting performance artists to share their own special skill - from singing to dance or even martial arts displays. There were no restrictions, rules or parameters, with the selected entrants to participate in a series of live events judged by industry professionals. We were proud to be involved with the project on a pro bono basis.
We started by breaking down what exactly was the definition of ‘talent’ and
found a brilliant result of ‘natural ability or superpower’, which formed
the basis for our creative concept.
What we did…
Website design and development
Social media strategy
The foundation for a campaign ...
As the event was about discovering new talent, we talked about where and how entertainers often start their careers - on the street, busking or performing for the purpose of sharing their talent with a simple sign often made from a piece
We encouraged the local community to get involved by making their own 'signs' announcing their talent or superpower - even if they didn’t plan on entering themselves - and to upload an image with their sign to social networks.
We started the hashtag #secretskill as another method for the online community to become involved in the campaign. A feed of these tweets also appeared on the website.