Commission:
- Brand Architecture
- Brand Development
- Consultancy
- Naming
- Print Collateral
- Advertising
The SoundLounge:
Rob Bare – Director of R&B – recognised the Gold Coast’s need for a great music venue and established The SoundLounge in 2004. Located in Currumbin RSL, the SoundLounge fills a niche market on the Gold Coast music scene and serves to invite a new, younger and wider demographic to the RSL. Three years on, The SoundLounge still sees sell-out crowds and entices new patrons to the club on a weekly basis.
With a background in event management, all aspects of The SoundLounge – publicity, promotion, management and the booking of artists – are handled by Rob and the R&B team.
The SoundLounge brand has been refreshed over the years, offering a contemporary and eye-catching style that has enormous recognition on both a local and national level. This project illustrates R&B’s understanding of branding in relation to culture and events and R&B’s ability to consult on events that develop strong cultural following and community support.
