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5 Tips To Increase Your Open Rates:
Written on the 15 of October, 2009, by Bree Davies
There is no such thing as a perfect email marketing campaign. Open rates can always be improved, copy tightened up and campaigns can be more targeted within a subscriber list. Here’s a few tips to keep in mind when you’re putting together your next email marketing campaign.
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Adaptation or stagnation, Our Digital Future:
Written on the 16 of September, 2009, by Rob Bare
With the Government spearheading a $43 Billion initiative to build Australia’s largest infrastructure project, the national broadband network, it’s clear that our future online is bright and on it’s way. As bandwidth surges so will our capacity to deliver business goods and services directly or at least assisted online. So the question for many, or any business, is how to take steps toward that future today.
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Carrier Pigeons Make A Comeback:
Written on the 11 of September, 2009, by Bree Davies
I am a devoted subscriber to Mashable for all the latest social media news. Today I came across an hilarious story which potentially has a lot of relevance to Australia, and in particular, our much talked about (and anticipated) broadband network.
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IE6 No More?:
Written on the 20 of August, 2009, by Bree Davies
Regular readers of the R&B blog will be familiar with our feelings for Internet Explorer, and specifically, IE6. Turns out, we’re not the only ones – in fact a movement of companies within the digital realm are taking a very strong stance on the issue with a campaign entitled ‘IE6 No More’, and no longer accounting for IE6 compliancy in their projects.
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The Web Development Process:
Written on the 20 of August, 2009, by Bree Davies
For most clients who come to us, the process of developing a website is as foreign to them as travelling to the outer reaches of Siberia.
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Talk is Cheep,Cheep:
Written on the 20 of July, 2009, by Rob Bare
The world is awash with talk of social media with sites such as Twitter, Facebook, Myspace, Linkedin, YouTube and Flickr interwoven with blogs, posts, tweets, mashups, comments, follows, diggs, and feeds!
How people, their communities, organisations and society at large communicate and connect is undergoing a renaissance – a communication revolution. I don’t think people have communicated this much before in history and it is addictive for those who do, as they express themselves via their messages to the cyber community with a sense of global connectedness. For so long people have felt disconnected from their community and society. Now any digital medium has the capacity to be interactive and highly social.
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Taking On Microsoft To Change Email Marketing:
Written on the 25 of June, 2009, by Bree Davies
If there are three words I can say to our developers which will guarantee a normally laid back group of guys turn into anger fuelled, frustrated human beings it’s these: Internet Explorer and Outlook.
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Twitter and Your Brand:
Written on the 25 of June, 2009, by Bree Davies
The power and reach of Twitter is undeniable. It’s everywhere. With around 6 million registered users and approximately 14 million visitors per year, the beauty of Twitter is that while this is a significant amount of users, the site is still growing at an exponential rate (those stats are probably already horrendously outdated). So what does all this mean for your brand?
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DIY graphic design, bad move.:
Written on the 29 of May, 2009, by Bel Bare
…‘Home Dentistry’. Doesn’t the thought make you squirm? I think about the time I tried to tie a loose tooth with string and wrap the other end of the string around a door knob, and then slam the door. Bad move. DIY graphic design, bad move.
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Digital Project Management:
Written on the 28 of May, 2009, by Bree Davies
I always get asked what I do, and when I say I’m a Digital Project Manager, it generally attracts a blank stare, followed by a comment along the lines of: “I’d never picture you to be a web geek. So you build websites and stuff? Did you study IT at Uni?”
