Browse Articles tagged: brand-architecture
Brand Therapy:
Written on the 05 of May, 2009, by Bel Bare
Sometimes it pays to just sit down, shut your eyes and listen to what your business’ brand is trying to tell you. Sometimes our brands, the ones we look at day in day out, can go stale right under our noses.
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Brand Soul:
Written on the 05 of March, 2009, by Bel Bare
If found this definition of Brand Architecture a few months ago …
“The strategic analysis and development of optimal relationship structures among multiple levels of company, brand, product, and feature names” … which, at a glance, makes the whole process sound quite difficult and tiresome.
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5:33am:
Written on the 11 of January, 2009, by Bel Bare
I had no intention of creating a ‘design’ blog until 1 hour and 15 minutes ago. I was playing around with a personal blog on the weekend, wondering what all the hype was about – to experience what had started to penerate the collective consciousness. I soon realised that I don’t have much to write about that would be of interest to anybody but myself, and with only one unique subscriber to that blog, it quickly became a very lonely place.
