Browse Articles tagged: brand-loyalty
DIY graphic design, bad move.:
Written on the 29 of May, 2009, by Bel Bare
…‘Home Dentistry’. Doesn’t the thought make you squirm? I think about the time I tried to tie a loose tooth with string and wrap the other end of the string around a door knob, and then slam the door. Bad move. DIY graphic design, bad move.
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Brand Therapy:
Written on the 05 of May, 2009, by Bel Bare
Sometimes it pays to just sit down, shut your eyes and listen to what your business’ brand is trying to tell you. Sometimes our brands, the ones we look at day in day out, can go stale right under our noses.
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Data is King:
Written on the 10 of March, 2009, by Rob Bare
One of the biggest hurdles for any business is knowing who their customers are. Some organisations have it down pat, and these are usually high value sellers such as car dealers and real estate agents. These guys are often in touch with past customers letting them know about that newly released car model, or a great investment property opportunity. The reason these guys are so good is generally you have to tell them all your personal particulars during the sale process, giving them clean and valid data to bug you forever more. And it must work, or they wouldn’t bother!
