Browse Articles tagged: brand-soul
Capturing the essence of music:
Written on the 10 of June, 2010, by Mark Bannister
Homespun is the latest album from singer songwriter Nadia Sunde, who’s beautiful songs reflect and enhance that shared space between grown-ups and kids.
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Brand Therapy:
Written on the 05 of May, 2009, by Bel Bare
Sometimes it pays to just sit down, shut your eyes and listen to what your business’ brand is trying to tell you. Sometimes our brands, the ones we look at day in day out, can go stale right under our noses.
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Brand Soul:
Written on the 05 of March, 2009, by Bel Bare
If found this definition of Brand Architecture a few months ago …
“The strategic analysis and development of optimal relationship structures among multiple levels of company, brand, product, and feature names” … which, at a glance, makes the whole process sound quite difficult and tiresome.
