DIY graphic design, bad move.:
Written on the 29 of May, 2009, by Bel Bare
One of my favorite clients is like a ‘one liner’ vending machine. Except he doesn’t need money or a token to spit them out, in fact he needs no encouragement at all. You know who you are. I thank you for all the material over the years I have been able to badly recycle and deliver in the most awkward way possible. Apparently I am not naturally funny, but every now and again I say something which reveals my inner monologue and those within earshot just bust. Already, 90 words into my blog and I am off track. What I should be leading to is the term delivered by my vending friend, ‘Home Dentistry’. Yes, doesn’t the thought make you squirm? I think about the time I tried to tie a loose tooth with string and wrap the other end of string to a door knob and slam the door. Bad move. DIY graphic design, bad move.
Of course, this is an age old problem. It is a topic many designers try not to think about and when they see it, they know it is best to ignore — they have enough sleepless nights. Given the current economic climate we are seeing nervous marketers and brand custodians performing the most terrible acts. I cannot even call it DIY Graphic Design because it is not design. It is DIY damage. It is completely understandable that costs must be cut, it’s the reality of business at this time, and it is accepted that marketing budgets may be slashed, and hey why not? Since they are the very thing that bring your company business over your competitors in the first place. I am not sure if it is ignorance or arrogance that leads a marketing manager or any business employee given the chance, to express their creative flair in such an absurd way. Does this mentality also allow them to sort out the office plumbing or auto repairs on the boss’ Rangie when things go a little sideways? It must become a consideration that an enormous amount of time and financial investment has been made over time for most companies as they build their brand. They become visually established, and when they see the effects they feel strong and cherish their brand. The moment sales dip, they turn their back forgetting their one true love of 5 minutes before. Out comes the drill.
I am confident, that deep down we all know that taking on your own graphic design is the perfect example of cutting your nose to spite your face. Really, this blog is simply a plea to those out there who have or are considering home dentistry. Please, call us first. We will talk you down, and help you and your brand to safer ground and rehabilitate if necessary. It doesn’t have to cost the earth and we promise you wont lose any teeth.
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Bel Bare
Creative Director
Bel Bare is the creative strength behind R&B Creative Communication, bringing a distinguished 20 year career producing innovative design and brand strategies in Australia and abroad.
#1. Written on 15 July 2009 by Me
What a meandering, disjointed mess.