R&B Wins ‘Best Retail Website’ At 15th Annual AIMIA Awards!:
16 of March, 2009 at 11:39am
The Australian Interactive Media Industry Association (AIMIA), Australia’s peak industry body for digital and interactive content, has named R&B’s Champagne Gallery winner in the Best Online Retail Category at a glitzy ceremony attended by over 700 industry leaders at Sydney’s Australian Technology Park.
Champagne Gallery was named the winner from a stable of seven world-class finalists in the Best Online Retail category, including ABC Shop Online, Berlei, Crumpler, Mimco.com.au, Snowgum and Inlite.
The judges praised the multi-faceted Champagne Gallery website for its versatility in not just offering consumers an online store, but an online destination for lovers of Champagne. “This is more than just retail,” the judge commented. “This is shopping, education, and knowledge combined. I could spend hours on this.”
R&B Digital Director Rob Bare recognised the efforts of the R&B team in accepting the accolade in front of Australia’s digital community. He thanked R&B Creative Director Bel Bare, Web Designer Pete Morris, Lead Developer Henry Singleton and Internet Marketing Specialist Jay Stockwell for their dedication in creating and developing Champagne Gallery.
The AIMIA Awards are the Digital Industry’s night of nights, with the evening’s 25 winners named from a record breaking number of entries. AIMIA CEO John Butterworth praised the outstanding winners and finalists, and the progression of Australia’s digital industry. “The winners and finalists this year have shown how strong the depth of talent is in Australia,” he said in an address to the attendees.
In developing Champagne Gallery, R&B researched best practice and leading technology for online retail stores. The final product is a luxury commodity site planned, designed, developed and marketed with an over-arching digital strategy. This includes SEO, SEM, LPO an email marketing system, functional members area, affiliate program, order management, content management, live chat and much more.
Champagne Gallery has proved to be great success for R&B and the client Drinx. It currently holds a number one organic Google Australia ranking for the search term ‘Champagne’, with over 1000 pages indexed. This can be attributed to a solid foundation of internet marketing carefully crafted by Rob Bare and the R&B team, this combined with a planned conversion optimisation strategy has the site taking many Champagne orders daily.
R&B Creative Communication is a Brand, Design and Digital Agency with offices in Sydney, headquarters on the Gold Coast and clients locally, nationally and internationally.
For more information on how R&B can help you find your website on the AIMIA winners’ list, contact us today.
