R&B Launch Digital Marketing Strategy:
07 of August, 2009 at 3:39pm
After several months’ hard work, this week we unveiled a new digital marketing strategy which includes an SMS marketing web application combined with a fully integrated email marketing system for our client Drinx.
The process included building our own API which would allow one central database to receive information from Drinx’s various websites and then feed directly into an email marketing system and also the SMS marketing application for mobile marketing.
The SMS marketing application has the built in functionality for admin and staff permission levels (so admin can approve campaigns before they are distributed). The digital strategy also allows for the construction of custom segments which allows targeted campaigns to created depending on any combination interest types, birth dates, gender, locality and more.
We’re very excited about the new strategy, and we’re sure it will give greater leverage to Drinx’s marketing campaigns in the future.
