iLiv Brand Development:
04 of September, 2009 at 1:59pm
Brand development is a creatively exciting and challenging project (just the kind we love) and is a real collaboration between clients and ourselves.
We’re proud to reveal our latest brand development, iLiv.
We worked with our client to develop a brand name which captured the essence of the property development company, design a brand presence which would work across various mediums and create a brand style which fit the brief of ‘modern, simple, intelligent and approachable’.
The new iLiv brand creates a strong visual foundation which will enable iLiv to quickly launch into the property development marketplace, along with the perception of being capable and established.
The brand architecture of iLiv has been designed to allow for a series of sub brands underneath the parent brand, which allows the company ultimate flexibility in the marketplace while retaining the same consistently fresh and modern visual presence.
iLiv now have a versatile and appealing brand which will enable them to build relationships with various stakeholders from Government to the media and the public.
