Brand

We understand that in a competitive market the power of a strong brand is paramount. Successful brands create a special relationship with customers because they are based not just on tangible benefits but on intangible attributes that evoke strong emotional responses. In order to create or transform brands to have this strength we approach each project at a strategic level. Our services include, brand creation, development and management, brand architecture and brand strategy. We create and work with existing brands, taking time to understand the 'brand soul' and how best to communicate this to external or internal audiences. Documenting each project and building upon existing information is also part of our service. Through applying a consistent visual style and message combined with creativity we have launched, renewed and maintained many brands with great success. If you want brand logic, find yourself at R&B.

Identity Systems

Communicating a consistent visual message nationally and internationally is a challenge for business. At R&B we specialise in the documentation and management of corporate identity, enabling companies to maintain their brand with multiple media channels and stake-holders. We can monitor and manage major or minor roll-outs of an identity refresh, renewal or launch. We work with our clients to develop naming systems, brand characters, logos, strap lines, style guides and procedure manuals. R&B understand that by communicating a consistent visual message through all media channels, companies can deliver a clear, consistent message to their audience while enhancing brand recognition.

Print Communications

From annual reports through to brochures, print communication is an essential element of a companies marketing collateral. The ultimate goal of all print media is clear and concise communication. This only comes from the right combination of creativity, design and knowing how to apply typography, photography and copy in an effective and inspiring way. Taking the final proof through to the printed page is also part of our service. At R&B we print manage each project to ensure a high level of print quality and finishing, on time and on budget.

Digital Communications

We live in a rapidly changing world with digital media usage growing at an exponential rate daily. Digital communication is a powerful and cost effective method when properly managed and executed. The challenge is creating consistent and clear adaptation of your branding and message to a digital enviroment. A unique advantage at R&B is that we have professional designers working along-side I.T professionals developing stunning digital content with this in mind.

In the on-line category our products and services include; web site architecture, web site development, G.U.I design, custom web systems, content management systems, email marketing, viral marketing, internet marketing, web advertising and search engine optimisation. Other digital communication products and services include; SMS marketing, podcasts, vodcasts, digital signage, multimedia, flash animation and 3D. At R&B we can provide seamless integration of your brand and message into the digital environment giving you access to new markets worldwide.

Packaging

Packaging is integral to product delivery and is the physical embodiment of your brand. Great packaging requires thorough understanding of the brand, insight into consumer preferences and habits, creativity, communication of USPs, plus attention to technical detail in the digital output and manufacture. This combination of expertise will ensure it works visually, technically, ergonomically and practically. Packaging is also an opportunity for experiential branding at the point of interaction between your product and the customer. We have experience in a variety of packaging executions that combine the delivery of creative and practical solutions for our clients.

Advertising

In addition to our brand and communication services, we also develop advertising concepts and execute advertising campaigns. We have extensive knowledge of magazine, out-door and digital advertising, combined with experience in television, direct mail and cinema. R&B offer Creative Direction and Art Direction on photo shoots, TVCs and corporate videos. We can also offer media planning and buying services, if required, by partnering with media agencies.

Brand Environment Design

The adaptation of branding and visual identity to an environment communicates a powerful message on an experiential level for customers. The environment can range from retail concepts to exhibition, display or point of sale. Brand environment design is a unique opportunity for companies to communicate their brand in an all-encompassing way, not achievable through other mediums. At R&B we have experience in creating brand environments for various applications. This combined with our brand expertise enables us to communicate your brand message in a powerful and engaging way through brand environment design.