Bravo! Bravo! R&B your presentation was fabulous!
Brand Architecture:
When building a home you draw up blueprints of the architecture. When building a brand, the process is exactly the same.
Developing brand architecture is an essential process of the initial planning of a brand. As each brand is unique, architecture needs to be individually tailored to suit each business model.
As your company grows, do you plan on having smaller individual entities, not directly related to the parent brand? Or will you have sub brands, which draw on a similar branding strategy of the original brand? Brand architecture is a vital component of your business plan – and without a clear blueprint, growth has potential to be inhibited.
