Bel and Rob Bare of R&B in Burleigh Heads have been designing our packaging for the past 2 years. In that time, with their expertise and creative flare…
– Fiona Johnson, Australasian Brand Manager, Suncoast Gold Macadamias Ltd.
Sonic Branding :
Hearing is one of the most persuasive and pervasive senses of all. Sound may often only be a subtle element of a total brand experience, but it can carry enormous impact.
The sound when a Apple Mac starts, the ambient music in a bar, jovial product jingles – all help establish audience recognition or reinforce original opinion of a brand. Sound sets the tone for a brand, and can complete a customer’s sensory experience with a brand.
From playlists for stores, video and voice overs, radio jingles and even custom compositions to phone hold music or messages, sonic branding plays an essential role in brand experience.
