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Brand Voice:
Is your brand gregarious, conservative or brazen? Which traits would you use to describe the tone in which your brand communicates with its audience?
Brand Voice, similar to Brand Personality, is the voice and attitude of a brand. It is actively carried through all touch points of a brand, from a corporate brochure to PR and corporate culture.
Ultimately, the tone of your brand’s voice is determined within your brand strategy. Similarly with all brand services – brand voice must be applied and embraced across your organisation to ensure consistent messages are communicated to your audience.
