Bravo! Bravo! R&B your presentation was fabulous!
Conversion Optimisation:
It’s a numbers game and we know how to play.
Many people believe Search Engine Marketing is the holy grail of a successful website. Although very important, being able to convert your traffic to complete the objectives of your site when they arrive is critical.
The objectives of your site may include product sales, subscription, the download of a document or the completion of a form. When an objective is reached it is termed a goal. Comparing traffic to goals is expressed as a percentage, known as the conversion rate. Your site’s conversion rate is important as it is the performance barometer.
At R&B, conversion optimisation is considered right from the definition and planning stage, through to design and development. After site launch, by use of analytical software that is standard on every site we build, the goals are set and conversion rates can be monitored.
For those serious about maximising the return on investment (ROI) of their site we have measurable tools that can be utilised. Multi-variate testing, A/B testing and custom landing pages are just some of these techniques that can increase your site’s conversion rate.
To kick more goals, find yourself at R&B.
